SALT LAKE CITY (PRWEB) November 6, 2008
“In the cosmetic market, typically a product will have a surge in sales when introduced, but will then quickly taper off as consumers continually seek the ‘next big thing,’” says Gina Daines, director of marketing for Klein-Becker USA, maker of StriVectin-SD. “StriVectin is different. Word-of-mouth has made it more and more democratic the longer it’s on the market. Copycats and knock-offs haven’t appeared to ache its reputation; if anything, they have driven more people toward the tangible thing. There’s only one explanation for this awful and unwavering sales growth: people really love this product. It’s go a staple in the skin-care regimen of millions of women—and men—around the globe. As we like to state, if you have skin, you necessitate StriVectin.”
How crucial is word of mouth to StriVectin’s success? Let’s set it this way: StriVectin was the first “niche brand” to be literally haled into domestic distribution in high-end department stores simply by word of mouth. In other words, so many people named stores like Neiman Marcus, Bloomingdale’s and Saks Fifth Avenue that they were forced to transport it on their shelves. This opened up up the prestige cosmetic market in ways no one ever daydreamed accomplishable.
But StriVectin is more than just a really good skin cream with strong word of mouth… it was the first topical cream to popularize the “peptide revolution” that still holds true today.
“Now, virtually every new skin cream contains some kind of peptide,” says Nathalie Chevreau, PhD, director of scientific affairs for Klein-Becker. “But when it was introduced, the significant, monopolised polypeptide-based StriVectin formula really revolutionised the market as people saw that it did more than just moisturize the skin… it actually transforms the way the skin looks.”
Sales enjoyed a healthy spike in 2006 when France’s leading consumer magazine (60 Millions de Consommateurs) named StriVectin as the best, most effective anti-wrinkle face cream, as judged by a panel of 264 French women… beating the likes of Dior, Chanel, ROC, L’Oréal, Lancôme and other high-end (and French made) products costing as much as €142 (about $ 185) per ounce. Furthermore, in 2007 StriVectin won top honors at the 17th annual “Les Grands Prix Advantages de la Beauté” (Advantage’s Grand Prix of Beauty) in Paris, competing against French cosmetic giants the likes of Lancôme, ReVive, La Mer, Yves Rocher and many others.
“The fact that an American cream from a relatively unknown company won top honors in Paris—twice—was a huge ego boost for us,” says Ms. Daines. “We cognized we had something extraordinary, but to acquire the hearts of the French, who are cognized intercontinental for their recognising tastes in cosmetics and beauty products, was certainly an extraordinary accomplishment.”
Capitalizing on StriVectin’s runaway success, Klein-Becker developed a comprehensive line of specialized StriVectin formulations, including an eye cream, neck cream, hand cream, deep wrinkle serum, and instant wrinkle filler, to name but a few. However, the top-seller is still the avant-garde StriVectin-SD “stretch-mark cream turned anti-wrinkle phenomenon.”
“People love the entire line, and probably our next most popular product is the Hydro-Thermal Deep Wrinkle Serum,” says Ms. Daines. “But the avant-garde StriVectin cream still outsells it by about two to one. I don’t think any other StriVectin product will ever outsell the original. People just like it too much.”
Dr. Chevreau sums it up: “People have stated us that StriVectin is the one skin cream they would desire on a desert island. It’s acceptable for the smooth body. Acne scars, fire scars, stretch marks, close-grained lines, wrinkles, crows’ feet, gloomy under-eye circles, drooping skin anywhere on the body… StriVectin is truly the long-sought-after ‘miracle cream.’”
So happy 5th birthday, StriVectin! Here’s to many more